Niti Iyer is a strategic marketing professional with 12 years of experience in for-profit and nonprofit environments. She specializes in developing marketing strategies with an insights-driven approach to engage key audiences and maximize campaign performance. As PHR’s digital director, she will be overseeing all facets of PHR’s digital strategy.
Prior to joining PHR, Iyer managed the digital marketing program at CMMB, an international health care nonprofit. In this role, she led a cross-functional team in building a digital strategy that resulted in a 40 percent increase in digital fundraising. Before CMMB, Iyer led a team of eight at SocialCode, where she helped improve campaign efficiency for brands like Best Buy and KIND.
Iyer holds an MS in strategic communications from Columbia University, and a BA in communications from the University of Illinois at Urbana-Champaign.